![]() ![]() ![]() It acquired in 2015 and rebranded it as LinkedIn Learning, which lets users train on certain courses and have the achievement appear on their profile. LinkedIn has aimed, especially in recent years, to build out its platform to be more than jobs. Since the acquisition, Microsoft has kept a hands-off approach to LinkedIn, folding it into the Business Division with Office 365 and other business tools. LinkedIn CEO at the time Jeff Weiner steered the company into a multi-billion dollar business, and remains an executive chairman at the company. Most of this was through the introduction of premium features, such as allowing LinkedIn users to message people they aren’t connected to, or send promotional emails to users. It took LinkedIn until 2006 to start seriously looking into revenue generation and by the time it had filed for IPO, it was generating over $500 million in annual revenue. Join us on April 27th to learn how to use in-app notifications across the customer lifecycle to drive retention, revenue, and referrals. SMS is expensive, inflexible, and difficult to measure beyond open rates. ![]() Conversion beyond clicks: how to replace SMS with in-app notifications ![]()
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